By embracing science and technology as our foundation, we provide education and training in accordance with international quality standards and aim to help society develop a lifelong habit of physical exercise. We strive to protect and improve health and enhance quality of life. Our values are based on a commitment to educating coaches who uphold Atatürk's principles and reforms and respect universal values and diverse cultures. Our core values are:

• Participation and Pluralism
• Scientific Education and Research
• Transparency and Accountability
• Institutional Development
• Original and Independent Education
• Respect for Social Values and Social Responsibility
• Internationalization and Integration
• Commitment to Quality and Continuous Improvement
• Interdisciplinary Approach